Adding Facebook (Meta) Pixel to Funnelish

Facebook Pixel App Features

The Funnelish Facebook Pixel App automates event tracking within funnels, providing valuable data without the need for coding.

Features include:

• Automatic Event Tracking: Tracks Page View, View Content, Lead, AddToCart, AddPaymentInfo, InitiateCheckout, Purchase, and CompleteRegistration events.
• Lazy Loading: Reduces bot-related data by enabling the pixel to load as needed.
• Form Support: Works with two-step and standard order forms, as well as OTOs like upsells and downsells.
• Order Bump Tracking: Recognizes and tracks order bumps.
• Conversions API: Facilitates server-side event tracking in real-time, enhancing data accuracy and privacy compliance.
• Multi-Pixel Support: Allows for simultaneous tracking of up to five pixels per funnel.

Get Your FB Pixel ID

To integrate the Facebook Pixel with your Funnelish funnels, retrieve the pixel ID from your Meta Business Suite by navigating to Events Manager and selecting your pixel.

For a new pixel, create one through the suite by selecting Web, following the prompts, and opting for the Conversions API and Meta Pixel during setup.

Paste the pixel ID into Funnelish

Once you have the pixel ID:

1. Access the funnel in Funnelish and open the Funnel apps section.
2. Select the Facebook Pixel tile.
3. Enable the pixel by switching the toggle on.
4. Input the Facebook pixel ID and Save changes.

Conversions API option

For improved data capture, use the Conversions API by generating an access token in the Meta Business Suite under your pixel's Settings tab.

Paste this token into the appropriate field in Funnelish after selecting the Facebook Pixel tile and make sure to deselect any events you do not wish to track.

De-duplicate Pixel and Server Events

Funnelish ensures the accurate tracking of events by preventing the duplication of server-side and pixel-side events.

Any concerns about duplication should be addressed to Funnelish support or the community forum.

Use the wetracked.io Funnelish integration to boost tracking accuracy from 40% to 98%

For those seeking precision in tracking funnel events, the integration with wetracked.io enhances accuracy rates significantly, providing a detailed insight into funnel performance.

Installing Custom Events (not recommended)

Adding custom events through HTML and JavaScript may lead to tracking discrepancies due to limitations like iOS14 updates.

While not recommended, users can introduce custom code snippets for specific events. These events are triggered by user interactions such as button clicks or page loads.

Users are advised to disable adblockers to ensure the pixel performs without interference during testing.