Blogs

December 19, 2024

How To Setup Google Ads Conversion Tracking Shopify [2025 Guide]

Setting up conversion tracking in Google Ads for your Shopify store is essential for understanding ad campaign performance. This process involves creating a conversion action in Google Ads, installing a Google tag on your site, and adjusting the event snippet for accurate conversion values. Shopify provides tools like the Google & YouTube app to simplify integration. Accurate conversion tracking helps assess ROI and make strategic marketing decisions. Advanced tools like wetracked.io can enhance tracking accuracy to 98%, providing reliable data for informed decision-making. Proper setup and optimization are crucial for effective ad spend and business growth.

December 18, 2024

Install Snapchat Pixel on Shopify in 5 Minutes (2025)

Setting up the Snapchat Pixel for Shopify is crucial for optimizing advertising campaigns, as it allows tracking conversions, analyzing customer actions, and refining marketing strategies. The process involves creating the Snapchat Pixel in Snapchat Ads Manager, generating the pixel code, and installing it into your Shopify theme. Custom events for conversion tracking enable detailed measurement of user actions like purchases or sign-ups, helping to fine-tune advertising efforts. Tools like wetracked.io further enhance integration by offering seamless conversion data integration, high-accuracy tracking, and eCommerce-focused features.

December 18, 2024

How to Set Up Facebook Conversion API or Server-Side Tracking with GTM [2025 Guide]

This article guides marketers through setting up Facebook Conversion API and server-side tracking using Google Tag Manager in 2025. It covers creating a server container, configuring server-side tracking, and setting up events like page views, view item, add to cart, and begin checkout. The guide emphasizes the importance of custom domains, variable creation, and parameter configuration. It provides step-by-step instructions for each event, ensuring comprehensive tracking of user interactions and enhancing data collection beyond traditional browser-based methods.

December 18, 2024

The #1 Facebook Ad Tracking Software - wetracked.io

In the dynamic world of digital marketing, precise Facebook ad tracking is critical. wetracked.io provides a cutting-edge solution for ecommerce businesses, ensuring up to 98% tracking accuracy, even in challenging environments like iOS updates and ad blockers. With its no-code integration for Shopify, multi-platform compatibility, and user-friendly interface, wetracked.io streamlines campaign analysis and data accuracy. Its proprietary tracking technology empowers marketers to make informed decisions, optimize strategies, and maximize ROI effortlessly.

December 18, 2024

Ad Campaign Tracking for Ecommerce [2025 Guide]

Ad campaign tracking is vital for ecommerce success, offering insights into campaign performance and enabling data-driven decisions. By monitoring key metrics such as conversion rates, return on ad spend, and customer behavior, businesses can optimize targeting, ad content, and budget allocation. Robust tracking tools, integration with platforms, and compliance with data regulations ensure accurate insights. This empowers businesses to enhance the customer journey and maximize ROI across various advertising channels.

December 18, 2024

11 Best Ad Tracking Software Ranked [2025 Guide]

This article discusses the top 10 ad tracking software solutions for various marketing needs. It covers tools for e-commerce, media buyers, affiliate marketers, influencers, and more. Each solution is presented with its key features, pricing, and target audience. The article emphasizes the importance of choosing the right software to optimize advertising campaigns, improve ROI, and make data-driven decisions. It also includes frequently asked questions about ad tracking software features, benefits, and legal considerations.

December 11, 2024

Facebook Dynamic Ads replaced by Flexible Ads - Can't Check Performance: What Advertisers Need to Know

Facebook Meta has replaced Dynamic Ads with Flexible Ads, offering more creative combinations and potential performance improvements. The new format operates at the ad level, allowing multiple flexible ads within a single ad set. While it provides greater flexibility, some advertisers struggle to analyze individual creative performance. This change marks a significant shift in ad optimization, leveraging Meta's advanced algorithms to determine the best ad format for each viewer.

November 25, 2024

How to Set Up Conversion Pixel in Meta, TikTok, Google Ads [Quick Guide]

Implementing conversion pixels is crucial for businesses seeking to enhance their digital marketing strategies. By properly setting up and managing pixels for Meta, TikTok, and Google, companies can gain valuable insights into customer behavior and optimize their advertising campaigns. Regular monitoring, troubleshooting, and analysis of pixel data are essential for maintaining accurate tracking and making data-driven decisions. Ultimately, effective use of conversion pixels leads to improved ad performance and better allocation of marketing resources.

November 6, 2024

Postback URLs: Boost Affiliate Conversions & ROI [2025 Guide]

Postback URLs are essential in digital marketing, enabling seamless data transmission between systems. They operate invisibly, unaffected by ad blockers or browser limitations. As the digital landscape evolves, Postback URLs are becoming indispensable for data-driven marketing strategies. They facilitate real-time tracking, precise attribution, and detailed analysis of user behavior across multiple touchpoints, making them invaluable for optimizing campaigns and measuring success.

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