How The Polar Company Scaled Up Campaigns by 20% with More Confidence, Thanks to Accurate Attribution
Dennis, founder of The Polar Company, struggled with inaccurate attribution while running paid ads across Meta, Google, and TikTok. After switching to wetracked.io, he gained clarity and confidence in his ad performance. Within two weeks, he scaled campaigns by 20%, increased ROAS by 10%, and significantly boosted profitability. The setup was quick, support was instant, and for Dennis, the biggest win wasn’t just results, it was finally having peace of mind.
“It felt like being on a ship without a wheel.”
That’s how Dennis, founder of The Polar Company, described running paid ads before switching to wetracked.io.
His brand, also known as PolarWise, sells products for people who struggle with excessive sweating. What started with a single item in the Netherlands has grown into a multi-product ecommerce business across Europe. That growth has been fueled by paid advertising.
But as the business expanded and Dennis began investing across Meta, Google, and TikTok, a major issue popped up: none of the numbers matched.
The Problem: Inaccurate Attribution and Wasted Budget
“1 + 1 isn’t 2 in the world of attribution,” Dennis said.
Like many ecommerce brands, they used third-party tools like Triple Whale to monitor performance. But the numbers never aligned with their backend data, making it hard to tell which platforms or ads were truly driving results.
“You're basically steering without a wheel. You don’t know what’s working, and when you’re spending most of your budget on ads, that’s a huge risk.”
The result? Wasted budget, missed scaling opportunities, and constant second-guessing.
The Solution: Discovering wetracked.io
Dennis found wetracked.io through word of mouth at a founder meetup. Several fellow ecommerce founders mentioned it when he shared the tracking issues he was facing.
“After hearing your name a few times, I knew this is the new standard.”
Setup was fast, integration was simple, and support was available instantly. Best of all, it came from real people.
“I felt really supported. I even messaged your marketing manager to compliment the support team. It’s rare to have such a smooth experience.”
The Results: 20% Campaign Growth, 10% ROAS Lift, and Peace of Mind
With accurate attribution data in place, things changed quickly. The numbers inside Dennis' ad platforms started making sense, which made it easier to make the right calls.
In just two weeks:
- Campaigns were scaled up by 20%
- ROAS increased by 10%
- Profitability improved significantly
“We could suddenly see what was working. It gave us the confidence to scale, and the results followed.”
Dennis also pointed out another key benefit: less stress.
“wetracked.io made it clear what buttons to push. It helped us grow, but also gave me peace of mind. That’s just as valuable.”
No Contracts. No Hassle. Just Clear Results.
Dennis wasn’t skeptical, but he wanted to see it work before going all in.
“No long contract, no complicated onboarding. I saw the difference on day one. It’s a no-brainer.”
His advice to other ecommerce brands?
“Just try it. You’ll notice the difference right away.”
🎥 Watch the full video interview with Dennis here.
Conclusion
For growing ecommerce brands like The Polar Company, accurate ad tracking isn’t a nice-to-have, it’s essential. With wetracked.io, Dennis no longer had to guess which ads were working or waste budget in the dark. He scaled faster, spent smarter, and ran his business with more clarity and confidence. If you're ready to stop flying blind and start scaling with precision, wetracked.io might just be the missing piece in your growth stack.
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