Install Snapchat Pixel on Shopify in 5 Minutes (2025)

For those looking to optimize their advertising campaigns, setting up the Snapchat Pixel for Shopify is an essential task. Installing the Snapchat Pixel on Shopify allows you to track conversions, analyze customer actions, and refine your marketing strategies. It's a powerful tool that can help you gain valuable insights into how users interact with your website.

To begin, you'll need to create your Snapchat Pixel and then connect it to your Shopify store. This process involves accessing your Snapchat Ads Manager, generating the pixel code, and installing it into your Shopify theme.

The steps might seem technical, but once completed, you'll have a robust system for tracking user behavior and boosting your ad efficiency.

Moreover, setting up custom events for conversion tracking will enable you to measure specific actions taken by visitors, such as purchases or sign-ups. This level of detail is crucial for fine-tuning your advertising campaigns and maximizing return on investment.

How To Set Up and Link Your Snap Pixel to Shopify

Follow these steps to activate your ad account and connect your Snap Pixel:

1. Activate Your Ad Account
   • Click the provided link and follow the instructions.
2. Confirm Your Ad Account
   • After completing the setup, go back to the Marketing tab in the Shopify Snapchat Ads App. Ensure the correct ad account is selected for billing purposes.
3. Note: To set up a Snap Pixel or connect an existing one to your store and catalogs, make sure to select the Connect Snap Pixel option.
4. Choose Your Target Country
   • Select the country where you want to deliver ads. Review the terms and conditions, then click Accept and Save Settings.
5. Note: If your ad account doesn't already have a pixel, selecting the Connect Snap Pixel option will automatically create one for you.
6. Add a Payment Method
   • Verify that your ad account has a valid payment method. If not, use the link provided to set one up. Once the payment method is added, return to the Shopify Snapchat Ads App.
7. Sync Your Catalog
   • Select the organization you want to sync your catalog with from the dropdown menu, then click Save Settings.
8. Note: If the Settings Saved button is grayed out, your catalog is already synced with the selected organization.
9. Verify Catalog Sync
   • Log in to Ads Manager and navigate to the Catalogs section via the menu.
   • Locate your Shopify-synced catalog and ensure all products have synced correctly.

By completing these steps, your Snap Pixel will be successfully connected to your Shopify store, and your catalog will be ready for ad campaigns.

Using wetracked.io for Snapchat Pixel Optimization

‍wetracked.io enhances Snapchat Pixel integration for Shopify users by providing seamless conversion data integration, high-accuracy tracking, and features designed specifically for eCommerce. The platform ensures an effortless setup process to optimize ad performance.

One-Click Conversion Data Integration

Wetracked.io simplifies the process of integrating conversion data with a one-click solution. This feature enables users to directly input their Pixel ID from Snapchat Ads into the Wetracked.io app, making it easy to sync conversion data.

For specific instructions, users can paste their Pixel ID within the app and generate a Conversion API Token on the Snapchat platform. This integration helps streamline the data transfer process, reducing the risk of errors.

High-Accuracy Tracking

By providing trustworthy data to feed your ad platform's pixel, Wetracked.io ensures high-accuracy tracking. This level of precision helps in significantly reducing costs involved in CPC and conversions.

The platform's capability to eliminate the need for external dashboards allows users to trust the data provided, leading to better insights and performance monitoring. Reliable tracking facilitates better decision-making for advertisers.

Effortless Setup Process

Setting up Wetracked.io for Snapchat Pixel on Shopify is straightforward. Users need to follow a few uncomplicated steps, including creating and copying their Pixel ID, linking it to their ad account, and generating a Conversion API Token.

The simplicity of the setup process means even users with limited technical skills can successfully integrate the system. Detailed guides and automated processes also contribute to a smoother experience.

Ecommerce Focused Features

Wetracked.io enhances eCommerce tracking by offering features like retargeting and lookalike audiences. These tools are invaluable for Shopify users who aim to maximize their Snapchat Ads performance.

By integrating these eCommerce-focused features, Wetracked.io allows advertisers to refine their marketing strategies and reach a more targeted audience. This optimization can lead to increased ROI and more effective ad campaigns.

Frequently Asked Questions

This section addresses common questions related to integrating and using the Snapchat Pixel with Shopify. It covers specific procedures, tools, and tracking methods to optimize your Snapchat advertising efforts.

How do I integrate Snapchat Pixel with my Shopify store?

To integrate Snapchat Pixel with Shopify, first, sign up for a Snapchat Ad account and navigate to Event Manager.

Set up the Snap Pixel by selecting the setup method, either manual or partner integration. Once completed, return to the Marketing tab in the Shopify Snapchat Ads App and confirm the correct ad account.

Where can I find the Snapchat Pixel code to add to my website?

The Snapchat Pixel code can be found in the Event Manager section of your Snapchat Ad account.

Navigate to the Setup Snap Pixel option, and select the method to connect your Pixel with your website. Copy the Pixel code provided if choosing the manual setup option.

What is the process for setting up Snapchat ads on Shopify?

To set up Snapchat ads on Shopify, first, complete the integration of Snapchat Pixel. After verifying the Pixel, go to the Marketing tab in the Shopify Snapchat Ads App.

Ensure your ad account is correctly selected, and then proceed to create and launch your targeted campaigns.

Can I use the Snapchat Pixel Helper to verify my Pixel setup on Shopify?

Yes, the Snapchat Pixel Helper is a useful Chrome extension that helps verify your Snapchat Pixel setup.

It checks if the Pixel is firing correctly and provides real-time diagnostics for troubleshooting any issues that might arise during the setup on Shopify.

What steps are involved in adding the Snapchat Pixel to Shopify using Google Tag Manager?

First, generate your Snapchat Pixel code. Next, in Google Tag Manager, create a new tag and choose "Custom HTML" for the tag type.

Paste the Snapchat Pixel code into the tag configuration and set the trigger to "All Pages" or specific pages where you want the Pixel to track. Save and publish the changes.

How can I track conversions in my Shopify store using the Snapchat Pixel?

To track conversions, you need to ensure that your Snapchat Pixel is correctly installed and verified on your Shopify store. After that, access Snapchat Ads Manager and create conversion events for actions such as purchases, sign-ups, or page views. These conversion events will help you analyze the effectiveness of your Snapchat advertising campaigns.